Increase your traffic with these 5 SEO tactics

What is B2B SEO?

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You are probably aware of SEO as a method that increases the chance of your website appearing in the top search engine result pages (SERP) when leads search for a keyword relevant to your business.

BUT, keep in mind: SEO is not a secret magic potion: it won’t help you cheat the search engine’s algorithm so you can rank #1 quickly. Instead, it’s a multitude of optimisations so your website and your content align better with Google’s goal: to organize the world’s information and make it universally accessible and useful.

The more useful and accessible your content and website are for the client, the higher you will rank within the search result pages. SEO is simply a series of on-site and off-site optimizations to help you achieve more relevancy and accessibility for your clients. 

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Technique 1:  Think Beyond Keyword Targets

No B2B SEO strategy can work without proper keyword research, since it’s mostly about optimizing our content to rank for specific keywords.

However, Google has become a lot more intelligent when it comes to understanding the user intent behind a search query. The key here is to think beyond specific keyword targets and focus on targeting relevant topics or themes to develop content around. 

Simply put, you need to focus on creating content that answers users’ queries rather than just trying to rank for particular keywords.

Tip: Spend more time learning about your audience, looking at current search results to determine Google’s understanding of the topic, and developing content that aligns with your findings. 

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Technique 2:  Personalized Content

B2B SEO is solely about content. It always has been. 

Your SEO performance will only go as far as your content’s relevancy and strength  - not the other way around. No amount of optimization and wicked SEO strategies will help weak, irrelevant, and low-quality content to rank higher on the SERPs.

So, how can you determine if a piece of content is ‘good’, in terms of SEO? The secret is not about pleasing Google - it’s about placing focus on how you can provide your target audience with valuable content. Content that actually strikes interest and resonates with your leads.

The main goal is to produce high-level material that not only provides information but also provides a much-needed solution that relieves your client’s challenges and pain points. This not only enables you to produce the right kind of content but also helps you in your keyword research process.
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Technique 3:  Take Benefit of Schema Markup

Simply put, Schema or Structured Data Markup is microdata that tells the search engines where they should be looking for certain bits of content. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich pieces of your webpage, that display below the page title.

Depending on the content of your website, there are a multitude of options that might help B2B technology companies improve SEO visibility and click-through rates from search engine results pages:

For instance, you could markup events that you have listed on your site to make them easier to find, or you could add Schema markup for reviews of your product or solution. Adding reviews Schema is particularly helpful because it gives you the advantage of having gold review stars appearing under your listing on Google. This has been shown to improve click-through rates.
 

Technique 4: Optimize Your Meta Descriptions

Meta Description is an HTML element that provides a brief summary of the content that’s nested within a web page. Google (or other comparable search engines) displays the meta description in search results, which triggers click-through rates (CTR), induces a page’s ranking spot, and boosts its SEO performance. For this reason, it's important to put some thought into your meta descriptions.

Each element of your meta-description should be optimized for simplicity and clarity. You want your descriptions to be enticing and attention-capturing while making it clear to visitors what your content is about and what they’ll learn by visiting your website. 
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Ensure that you do the following things in your meta description:

• Add main keywords to the description. Google will highlight them when they match the query.
• Keep them between 50 to 160 characters.
• Make it engaging, compelling, and relevant to the content on your site.

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‍Technique 5:  Mobile SEO Strategy

Mobile-friendliness is more than just a responsive design.

With Google introducing the new Mobile-First Indexing page indexing, websites will be ranked in Google based on their speed and user experience offered on mobile devices first, not desktop. So regardless of whether people use mobile devices to access your website or not, mobile website optimization is now critical.

To improve the quality of your site, consider optimizing elements like font size, multimedia content, site structure, navigation, content load times, and conversion optimization. 

Imagine yourself searching for something on Google. If the desired page doesn’t fully load in less than 5 seconds, you’re probably going to click off and go somewhere else. And you’re not alone: most experts say that people leave websites if they have to wait more than five seconds for a page to load. With that in mind, improving page loading times is vital. If you don’t want the Google algorithm to penalize your tech brand, that is. 
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Final Words

In many industries, including tech, SEO is not treated as a priority. Out-of-date websites, infrequent and poorly-targeted blogs, or non-existent authority outreach could seriously harm your B2B SEO performance. These five SEO tactics should assist in taking your website to the next level and ensuring that you can attract and convert as many potential clients as possible.