Content Creation

How does your B2B tech brand benefit from our content syndication service?

You want to expand your content’s reach.

This is where content syndication comes into play. Using our partnerships with reputable publishers and syndication networks, we share your content on platforms with a large and established readership. This allows you to tap into new demographics, target specific niche markets, and gain visibility among audiences you wouldn't reach otherwise. As a result, your brand's awareness and overall reach are greatly enhanced!

You want to boost your SEO

Don't overlook the power of content syndication to boost your brand's SEO efforts. Here's the deal: when we syndicate your content, we make sure to include links back to your website or landing pages. But wait, there's more! Content syndication also generates external referrals and organic traffic, giving your SEO performance a serious upgrade.

You want to establish brand authority

Syndicating content on influential platforms positions your brand as an authority and thought leader in your industry. When we share your high-quality content on trusted platforms, it showcases your brand's expertise and credibility. This leads to increased brand trust, improved brand perception, and an enhanced reputation within the industry.

How does your B2B tech brand benefit from our content strategy and planning services?

A clear purpose.

A content strategy helps define the purpose of your content creation efforts. It ensures that you are not simply producing content for the sake of it but rather have a clear understanding of why you are creating content and what goals you aim to achieve. This clarity allows you to align your content with your brand's objectives and overall marketing strategy.

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Broad Audience Engagement

Content planning goes beyond just targeting existing customers. It focuses on the entire customer journey, including pre- and post-purchase stages. By creating genuinely useful content that educates, informs, or inspires, you can attract and engage a broader audience, not just those who are ready to make a purchase. This approach helps build brand loyalty and establishes your brand as a trusted source of information, giving you an advantage over competitors.

Comprehensive Content Mix

A content plan takes into account various content types, such as on-site and off-site content, blog posts, thought leadership pieces, and more. By diversifying your content mix, you can reach your audience through different channels and formats, catering to their preferences and needs. This approach ensures that your content strategy is well-rounded and covers different aspects of the customer journey.

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Optimization for Search Engines

A content plan considers content optimization for search engines (SEO). By understanding customer queries and incorporating relevant keywords and topics into your content, you can improve your search engine rankings and increase organic traffic to your website. This visibility helps potential customers discover your brand and increases the likelihood of conversions.

Connect with your target audience across trusted B2B networks

We'll work with you to distribute your content to a network of reputable publishers and syndication partners, increasing your reach and boosting your brand's visibility.

Our team handles all aspects of the syndication process, from content formatting and distribution to performance tracking and reporting.

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**Strategy always comes first. Content is second.**

You read that right. Gone are the days of posting content and hoping for the best. If you want your content to yield results, you need to embrace a proactive approach that combines careful planning and insightful data analysis.

We focus on content strategy above all else. Our approach is engrained in leveraging the power of data to guide our decision-making, ensuring that every piece of content we create is aligned with your business objectives and tailored to resonate with your target audience.

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Changing The Playbook Of B2B Tech Copywriting

Here at MetrixCove, we stand apart from others with a unique approach that sets your brand apart and drives exceptional results. How do we do it? Let us break it down for you:

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No fluff

We don't churn out generic content. Instead, we take the time to research and understand your business, industry, and competition so that we can develop content that speaks directly to the pain points and needs of your B2B prospects.

Humanized Writing

We understand the complexities of your tech offering and have the expertise to translate it into relatable, engaging copy that resonates with your target audience.

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Bye, Jargon

Say goodbye to confusing industry jargon. We communicate in clear, concise language that cuts through the noise and connects with your prospects on a human level.

Keyword Research

We conduct extensive research to identify the most relevant keywords and phrases, ensuring your copy is optimized for search engines and aligned with your customer's needs and desires.

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Focused On Conversions

We dig deep to understand your buyers and competitors while using your unique value proposition combined with our strategic know-how and sales psychology to craft killer copy that converts.

Content Writing

Let’s get real: for content to actually work, it needs a clear target audience, an awesome concept, and powerful, value-driven writing.

Simply stuffing your content with keywords and praying it works is not a viable strategy anymore.

Instead, you want content that performs on social and search, educates your audience and establishes your brand as the thought leader in the industry. Enter, MetrixCove! We’re the experts at jargon-free “real talk”.

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We produce an array of content assets exclusively for our B2B tech clients:

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Blog Posts

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Articles

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Video Scripts

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PR Strategy & Media Training

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White Papers & eBooks

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Case Studies

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Infographics

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Brochures

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Press Releases

Direct Response Copywriting

With thorough content audits, in-depth buyer interviews, and thorough competitor analysis, we delve into the heart of your business.

Our mission? To get to really know your customers, competition, and industry.

From crafting a compelling value proposition to creating SEO-driven content, we reel in the right people with our insights-driven words that convert.

Proven Methodologies

By developing a strategic plan, we focus on creating high-quality, relevant content that resonates with your target audience and drives engagement, at all times.

Think of it like this: when you've got a solid content strategy in place, you can keep tabs on your progress, measure your results, and fine-tune your efforts to get the most bang for your buck.

And with our proven methodology, you can be confident that your content marketing efforts will always deliver tangible and impactful results for your brand.