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Content is king. Humanized, expertly written content connects with your B2B prospects, while AI tools never will.
Actions speak louder than words…right?! Well, we drive conversions with actions and words, and we’re damn good at it. Ask our clients.
Do you know what happens when frontend development meets Webflow? NO LIMITS to what can be built - that's what.
Transforming the web presence of a fast-growing London-based MarTech startup.
Background
Think ABM is an innovative and rapidly growing tech startup with a multinational presence. The company offers qualified leads and targeted customer profiling solutions to B2B enterprises using the power of AI and Machine Learning.
The Challenge
Our Solution
Step 1: Strategy
The project encompassed a comprehensive overhaul of Think ABM's web presence. We began by conducting extensive market research, competitor analysis, and product research to gain a deep understanding of their industry landscape.
Think ABM faced a crucial challenge: their brand strategy and messaging weren't effectively conveying their unique value proposition.
We eagerly accepted the task.
Our goal was to create a clear brand strategy guide that accurately reflected Think ABM's UVP and revitalized their marketing approach.
One important change we made was reframing their offering as "AI engine capabilities" instead of the term “platform”. This helped customers better understand the true power of Think ABM's internal AI tool and how it could effectively address their needs.
Throughout the process, we worked tirelessly to redefine Think ABM's messaging and positioning, ensuring consistency and impact across all channels. The brand strategy guide served as a roadmap to reshape their marketing materials and engage their target audience effectively.
Step 2: Planning
During the process of planning new copywriting and design for Think ABM's website, our team made significant recommendations to improve conversion rate optimization. Prior to partnering with us, Think ABM's website lacked clear structure and needed an enhanced user experience.
To address these challenges, we proposed important additions to the website in the form of strategic pages and sections. The Content Hub and Why Think ABM pages played a crucial role in conveying Think ABM's uniqueness compared to competitors. We emphasized their distinct competitive advantage, which lies in their advanced proprietary AI engine capabilities and specialized first-party database of over 36 million contacts. Leveraging these details was essential in the new website copy.
For the Content Hub page, we proposed an enhanced layout that hosted both gated and non-gated content assets in various categories such as articles, ebooks, webinars, and infographics. A robust content hub is proven to build brand awareness, enhance credibility, generate qualified leads, and increase conversions. This was precisely what we envisioned for Think ABM.
Step 3: Execution
Equipped with valuable insights, we took a comprehensive approach to enhance Think ABM's website.
This included crafting new, high-conversion copy that precisely conveyed their unique value offering and positioned them as a disruptive force within their industry.
Simultaneously, we undertook a redesign of the website, leveraging Webflow to develop a custom design that not only improved aesthetics but also optimized performance for a seamless user experience.
Countless hours were dedicated to this project, ensuring meticulous attention to detail and alignment with Think ABM's goals.
The new website layout and design gave Think ABM a competitive edge, placing them on par with industry giants and establishing their credibility and trustworthiness in the eyes of their prospects.
The results were remarkable. The new conversion-focused copy effectively communicated the key benefits of Think ABM's offerings, driving increased engagement and interest.
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