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Content is king. Humanized, expertly written content connects with your B2B prospects, while AI tools never will.
Actions speak louder than words…right?! Well, we drive conversions with actions and words, and we’re damn good at it. Ask our clients.
Do you know what happens when frontend development meets Webflow? NO LIMITS to what can be built - that's what.
Increasing Conversions By 153% for a US-Based Education Consultancy Boutique: Web Development, Content, and Strategic Digital Marketing at Work
Background
Expert Education Consultants, an elite education consultancy boutique based in Florida, has been a valued long-term client of ours.
The Challenge
Our Solution
Migrating the website while keeping the high keyword rankings safe.
EEC recognized the potential of Webflow, known for its excellent security, fast speed, and superior performance. However, they were concerned about the impact of the migration on their hard-earned search engine rankings, as their brand ranked highly for numerous keywords in their niche.
We undertook the challenge of migrating their website to Webflow hosting while ensuring a seamless transition without any loss in rankings, using an SEO-focused approach.
Our team conducted a thorough analysis of the client's existing website structure, identifying key pages, high-ranking keywords, and valuable content.
We developed a comprehensive migration plan that incorporated these crucial elements to maintain search engine rankings during and after the transition.
We successfully migrated the client's website to Webflow hosting, replicating the existing structure and leveraging Webflow's powerful features for improved security, speed, and performance.
Rigorous testing was conducted to ensure all functionalities, including forms and interactive elements, worked perfectly.
Developing a sophisticated gated content mechanism to generate leads.
As part of our comprehensive digital marketing service, we devised a strategic approach to maximize the client's conversion.
One of the key components of our strategy involved the design and development of B2B email marketing mechanisms tailored specifically for gated content on EEC’s website.
The gated content comprised exclusive bundles that enticed visitors to subscribe to the client's email list for free access, making it a highly effective lead magnet.
New website boosts conversion rate by 153%
In addition to migrating existing content, we collaborated with the client to develop an expansive content strategy.
Understanding the importance of valuable service and educational content for the brand, we added a significant number of service pages and content pages as part of our conversion copywriting strategy.
These new pages included "Why EEC," "Work Process" pages, a "Team" page, and dozens of educational content pages. In total, we designed, wrote, and developed over 117 CMS pages, making this a substantial web project.
To enhance the user experience and interface on the EEC website, we recommended a strategic revamp of one of its crucial pages - the state authorization guides. Our proposal involved creating a dynamic USA map with dedicated CMS pages for each state represented on the map. This implementation not only resulted in a visually appealing and sleek design but also provided users with easy access to comprehensive information specific to each state
We produced the new website copy with a focus on EEC's unique value proposition (UVP) and the exclusive benefits clients could gain from working with them. The revamped website content was tailored to resonate with the target audience, establishing EEC as the go-to choice in their industry.
To ensure a seamless and engaging browsing experience, we collaborated with our expert UX/UI designer agency partner for a complete redesign of the website. This involved a fresh color palette, carefully selected fonts, captivating icons, and cohesive branding elements aligned with EEC's identity.
Recognizing the value of an optimized blog page, we enhanced its layout for improved readability, navigation, and search engine optimization (SEO). This made valuable content easily accessible, allowing visitors to effortlessly explore EEC's expertise and industry insights.
In collaboration with the client's video production company, we introduced a dynamic Video FAQ section. This section featured educational videos addressing common questions and concerns of prospects, providing an engaging and informative experience. It showcased EEC's thought leadership and expertise.
The digital transformation journey has yielded remarkable results for EEC. Within just two months of launching the new website, they witnessed a significant surge in website traffic.
However, what truly set this accomplishment apart was the phenomenal 133% increase in overall conversion rates, with valid forms submitted by verified leads counted as conversions.
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