We helped a top-tier omnichannel marketing powerhouse in Asia to drive engagement on their website through compelling thought leadership articles.

Aquient

Background

Aquient, a leading data-driven customer-experience agency in Singapore, is renowned for their expertise in leveraging data to enhance customer interactions. With a strong focus on delivering exceptional experiences, Aquient has successfully positioned themselves as a trusted partner for businesses seeking to optimize their customer engagement strategies.

Aquient

The Challenge

Aquient had a perfect vision: to build a true content hub on their website with rich thought leadership articles, case stories, white papers and webinars provided to further engage and educate their prospects.

Our Solution

Aquient aimed to establish themselves as industry leaders by launching a captivating content hub on their website. 

To achieve this, we collaborated closely with their Marketing team and their subject-matter experts, producing insightful thought leadership articles that resonated with their B2B tech audience.

Through our partnership, we curated a range of compelling articles covering various niche topics including real-time personalization, first-party data, and lead acquisition.

As one of the earliest examples, we worked on a big thought-leadership article for Aquient about lead acquisition. It was a whopping 3,000 words long! As part of the content writing process, we interviewed Aquient’s Customer Experience Director who is the subject matter expert. 

(check out the piece below).



The results? Aquient's content hub attracted a growing audience, resulting in increased website traffic and engagement.

Our B2B tech clients have been seen and featured on:

Stand out, don’t stand still. Let’s see if we’re made for each other. Get in touch with us now for a quick, no-strings-attached chat about your needs.